Privacy Policy

1. Who we are

London Dental Hub operates the website londondentalhub.co.uk. For privacy enquiries, contact us at contact@londondentalhub.co.uk.

For the purposes of UK data protection law, London Dental Hub is the controller for personal data collected directly through our website, forms, accounts, and support channels.

2. Information we collect

We may collect:

• Account details, such as your name, email address, password credentials, account role, and verification status.
• Enquiry details, such as postcode, preferred language, treatment interest, budget preference, accessibility needs, and any message you submit.
• Booking and matching context, such as clinics viewed, shortlisted clinics, lead source, treatment category, and communication preferences.
• Review and feedback content, including ratings, structured review answers, comments, and moderation signals.
• Business or clinic-owner details, such as clinic name, work email, phone number, website, claim request details, and profile update requests.
• Technical information, such as IP address, device/browser type, pages visited, approximate location signals, session identifiers, and analytics events.

3. Public clinic data and external sources

Clinic profiles may include information compiled from publicly available sources, clinic websites, structured website data, public business listings, search result snippets, CQC/NHS/public provider pages, and other external datasets.

This may include clinic names, addresses, phone numbers, websites, opening hours, treatment signals, pricing examples, team names, language signals, public review counts, and public reputation signals.

We use this information to help patients compare options. Public clinic data can be incomplete or change without notice, so users should confirm details directly with the clinic before booking or attending.

4. How we use personal data

We use personal data to:

• Provide search, comparison, matching, account, and clinic profile features.
• Respond to patient enquiries, clinic claim requests, correction requests, and support messages.
• Help users compare clinics by location, treatment, language, services, opening hours, pricing signals, and suitability.
• Verify email addresses, manage sessions, prevent abuse, and protect the security of the service.
• Moderate reviews, prevent spam, and investigate suspicious or harmful activity.
• Improve our website, analytics, content quality, and matching logic.
• Comply with legal obligations and defend our legitimate interests.

5. Legal basis

We rely on:

• Contract, where processing is needed to provide account, enquiry, or business-profile services requested by you.
• Consent, where you choose to submit optional information, receive certain communications, or allow non-essential analytics where applicable.
• Legitimate interests, including improving the service, maintaining accurate clinic information, preventing fraud, operating analytics, and helping users compare dental options.
• Legal obligation, where we must keep or disclose information to comply with applicable law.

6. Sharing data

We may share relevant enquiry or claim information with clinics, service providers, hosting providers, analytics providers, email providers, professional advisers, or authorities where required by law.

If you ask us to connect you with a clinic, we may share the details needed for that clinic to respond to your request. Clinics are independent controllers for how they handle your data after receiving it.

We do not sell personal data.

7. Cookies and analytics

We use necessary cookies for login, security, session management, and form functionality. We may also use analytics or advertising measurement tools to understand traffic, improve pages, and measure campaign performance.

You can control cookies through your browser settings. Blocking some cookies may affect login, saved clinics, or form functionality.

8. Data retention

We keep personal data only for as long as needed for the purpose collected, including account operation, enquiry handling, fraud prevention, analytics, legal compliance, and dispute resolution.

Typical retention periods include:

• Account records while your account is active and for a reasonable period after closure.
• Enquiry and matching records for support, quality, and audit purposes.
• Email verification and security logs for limited operational periods.
• Review and profile-change records while they remain relevant to public profile integrity or moderation history.

9. Your rights

Under UK data protection law, you may have rights to access, correct, delete, restrict, object to, or receive a copy of your personal data. You may also withdraw consent where processing is based on consent.

To make a request, email contact@londondentalhub.co.uk. We may need to verify your identity before acting on the request.

You also have the right to complain to the UK Information Commissioner's Office at ico.org.uk.

10. Accuracy and profile corrections

If you manage a clinic and believe a profile contains inaccurate information, contact us or submit a clinic claim request. We review correction requests and may ask for evidence that you are authorised to act for the clinic.

11. Security

We use reasonable technical and organisational measures to protect personal data, including access controls, encrypted transport, session protections, and operational monitoring. No online service can guarantee absolute security.

12. Changes to this policy

We may update this Privacy Policy as the service develops. The date at the top shows when it was last updated.